ROI of marketing activities for Google Ads

Are Google Ads even worthwhile? This simple calculator quickly provides clarity:

Total number of conversions: The number of transactions that resulted from advertising.

Average sales value: The average value of a transaction or project (total amount of sales generated by the campaign / number of conversions)

Cost share: As a rule, internal costs are incurred. In the case of an online store, this would be the purchase price, storage costs, shipping costs, etc.. In the case of a project, the costs for employees to implement the project.

Campaign costs: The costs for the campaign. These would be the costs that were paid for the clicks and also any costs for an agency.

Enter your values: