Why every website needs a goal

A beautiful design alone does NOT make a good website. Although as a web agency we also enjoy it, of course.

In order for the quality of a website to be assessed, there must first be a goal:

  • Increase sales
  • Provide information on products and thereby reduce costs
  • Find new customers
  • Provide additional services for existing customers in order to increase customer loyalty
  • Improve customer service
  • Find new employees

For us as a web agency, for example, the goal is very clear: we want potential customers to contact us.

Have you already asked yourself what the goal of your website is? Does it have a goal at all or is it just a \”Me-Too\” Mentality -> Everyone has a homepage so I need one too.

When a visitor comes to a website, they have a certain goal in mind. Very few visitors will come to your website because of the pretty design or just for fun. Visitor destinations could be:

  • Contact Painting Company XY to make an appointment
  • buy a product
  • find a solution for the defective washing machine, perhaps a repair manual or a favorable replacement offer
  • look for an apprenticeship

If there is a match between the goal that the website is pursuing and the intentions that a visitor has, then this should actually lead to a satisfied visitor (customer), provided that your website allows the visitor to achieve their goal.

  • Is the phone number microscopically small at the bottom of the page?
  • Is the structure so confusing that the repair instructions cannot be found?
  • Did they forget to present the services clearly and simply?
  • Does the homepage load so slowly that the visitor leaves the page prematurely?

A website is therefore good if the following elements help to support the goals of the website:

  1. Design & Layout
  2. Contents
  3. Functionality
  4. Speed
  5. SEO(What is SEO?)

How can we as a web agency support you?

A redesign is done quickly. A creative web agency will be happy to make a few design suggestions that are sure to look good. It is easy to choose between beautiful design templates. However, it is much more difficult to set goals for a website.

So before you do a redesign next time, answer the question of what you want to achieve with it. We are happy to support you in this process.