Blog, thoughts, tips and tricks
From WordPress to Kirby to SEO and online marketing
ROI of marketing activities for Google Ads
Are Google Ads even worthwhile? This simple calculator quickly provides clarity: Total number of conversions: The number of transactions that resulted from advertising. Average sales
ChatGPT with its own model
Everyone is talking about ChatGPT and I have to admit that I use it very intensively: Writing product descriptions Find ideas for names Generate proposals
Kirby CMS vs WordPress: Which CMS is the best for SMEs?
Kirby CMS is a great choice for SMEs looking for a simple and user-friendly way to create their website. Unlike WordPress, Kirby is much easier
Digital procurement – a field report
When I joined Urben AG over 5 years ago, I realized that our order system at the time was 100% analog. This resulted in
A different take on Google Analytics: monitoring IoT devices
Google Analytics is the original analytics software and has been part of Google since 2005. The new version Google Analytics 4, or GA4 for short,
IOT and digitalization – what it is and how they are connected
IOT Digitalization goes together like wind and sea or hops and malt. Let’s take a brief look at the two words IOT digitization separately.
