In the digital era, companies can no longer imagine life without an online presence. For small and medium-sized enterprises (SMEs) in Switzerland, it is particularly important to be listed in local directories in order to increase visibility and attract potential customers. Local Directories offer a platform on which companies can present their services and products and improve local SEO at the same time.
In this blog post, we present some of the best local directories in Switzerland. From SwissYello to Swissguide – we have compiled a list that will help you to successfully position your company and strengthen your online presence. We go into the special features of each directory and give you tips on registration and use.
Join us on this journey through the world of local directories and discover new ways to make your business successful online in Switzerland.
13 Local Directories – Here they come
1. SwissYello
- History and background: SwissYello is a well-known business directory in Switzerland that offers companies a platform to present their services and products.
- Features and benefits: Here you can not only list your company, but also collect reviews and thus gain the trust of potential customers.
- Registration and use: Registration is simple and only requires some basic information about your company.
2. enrollBusiness
- History and background: This directory is internationally oriented and also offers a good platform for companies in Switzerland.
- Features and benefits: In addition to the company listing, it also offers the possibility to post events and offers.
- Registration and use: Registration is free of charge and enables good visibility in the online world.
3. tuugo
- History and background: Tuugo is another international directory that is present in many countries, including Switzerland.
- Features and benefits: Here you can list products and create special offers for your customers.
- Registration and use: Registration is straightforward and offers various options for presenting your company.
4. local.ch
- History and background: Local.ch is one of the best-known directories in Switzerland with a wide reach and is owned by Swisscom.
- Features and benefits: In addition to the company listing, it also offers the opportunity to collect reviews and feedback from customers.
- Registration and use: Registration is simple and offers different packages for different needs.
5. yalwa
- History and background: Yalwa is a local directory that offers companies the opportunity to present themselves in their region.
- Features and benefits: Here you can list your company in different categories and thus address the right target group.
- Registration and use: Registration is free and allows you to present your company individually.
6. hotfrog
- History and background: Hotfrog operates internationally and also offers a platform for companies in Switzerland.
- Features and benefits: Here you can present products and services in detail and create offers.
- Registration and use: Registration is straightforward and offers various options for presenting your company.
7. cylex
- History and background: Cylex is a widely used directory that offers companies a comprehensive platform for presentation.
- Features and benefits: In addition to the company listing, you can also list products and collect reviews here.
- Registration and use: Registration is simple and offers the opportunity to present extensive information about your company.
8. company information
- History and background: This directory offers a comprehensive database of companies in Switzerland.
- Features and benefits: Here you can present your company in detail and benefit from good online visibility.
- Registration and use: Registration is uncomplicated and allows you to present your company individually.
9. yellow pages
- History and background: The business directory is a traditional directory that lists a wide range of companies in Switzerland, but it is getting on in years.
- Features and benefits: Here you can list your company in a comprehensive database and benefit from good visibility.
- Registration and use: Registration is simple and offers the opportunity to enter important company information.
10. help.ch
- History and background: Help.ch is a comprehensive directory offering a wide range of services for companies in Switzerland.
- Features and benefits: In addition to the company listing, it also offers the possibility to publish news and press releases.
- Registration and use: Registration is simple and offers different packages for different needs.
11. city business directory
- History and background: The city business directory offers a local search for companies in various cities in Switzerland.
- Features and benefits: Here you can list your company in a specific city and thus address local customers.
- Registration and use: Registration is free and allows you to present your company individually.
12. swissguide
- History and background: Swissguide is a comprehensive directory that lists a wide range of companies in Switzerland.
- Features and benefits: Here you can present your company in detail and benefit from good online visibility.
- Registration and use: Registration is straightforward and offers various options for presenting your company.
However, keep in mind that many local directories tag links in such a way that they don’t give any SEO power!
Google Business Profile – A must for every company
In addition to the local directories mentioned above, we would like to highlight another important (if not the most important) platform: the Google Business Profile. This free tool from Google enables companies to control and optimize their presence on Google Search and Maps.
By creating a Google Business Profile, you can share important company information such as opening hours, address, contact information and much more. Customer reviews and images can also be integrated to give potential customers an authentic insight into your company.
Managing your profile via the Google Business Profile platform is straightforward and offers numerous options for customization. We recommend every company to take advantage of this opportunity and create a Google Business Profile to increase online visibility and gain the trust of customers.
Conclusion
A presence in local directories is an essential step towards increasing your company’s visibility in the Swiss digital landscape. Each of the featured local directories offers unique opportunities to highlight your business and build a trusted online presence.
By making targeted use of these platforms, you can not only reach more customers, but also receive valuable feedback and continuously improve your services. Registering in these directories is generally straightforward and offers an effective way of addressing potential customers in Switzerland.
We therefore encourage you to take full advantage of the opportunities offered by these local directories. Start listing your business in the most relevant directories today and build a strong online presence that will help you succeed in a competitive market.
We will be happy to provide you with further support and advice. Take the opportunity to take your business to the next level and succeed in the online world.