Half of the visitors stay on your website for a mere 15 seconds. Depressing, isn’t it?
The first impression decides whether you are or not. Love at first sight also exists on the web. Let’s take a look at the most important factors for a convincing first impression. Not interested in all that? Web design companies are happy to do the work for you.
Be visual
We are not living in the 90s, where animated gifs and, above all, tables were part of good web design style. For well exposed, sharp and non-pixelated photos, it is not enough to have an SLR camera or an iPhone 12. Skill and experience are at least as important.
High-quality videos in particular increase the conversion rate by up to 80%.
Be simple and clear
Playful, ornate pages do not (usually) fulfill the purpose. A visitor has a clear goal when they visit your site. Don’t make it difficult for him: A simple navigation structure and a clear layout make it clear to the user where to click.
Be human
The computer is the medium, but communication takes place between people. Be human, show photos of employees and write as a human would write. Do without interchangeable blah, blah.
Be useful and valuable
Statistics are a good help to track down boring and useless pages. Think about why a visitor is visiting your site and show them the information they want to see: a telephone number, a price list, instructions for use …
Be mobile
In 2014, mobile traffic was estimated at 60%. It can be assumed that this has increased since then. A responsive design is the standard today and costs only imperceptibly more, if at all.
Be compatible
Internet Explorer, Chrome, Firefox, Android, iOS. Although all websites display, there are subtle differences. Ideally, the site works the same on all browsers, but it can at least be used on all browsers.
Be quick
Last but not least, the site must be fast. If every second visitor only spends 15 seconds on the page and the page takes 5 seconds to load, we have already lost 33% of their attention. Even worse: the visitor will probably not be there when the page has finished loading.
We offer web design for craftsmen so that you can concentrate on the essentials.