To the right content – Part 3 – Good pictures
I described how to create good text in part 2. As the saying goes: a photo says more than a thousand pictures. Unfortunately, all too often I come across beautiful websites that are spoiled by bad pictures. To be honest, it’s also tempting to take a quick photo with your cell phone […]
The right content – Part 2- How do I write good text?
Now that the basics and above all the importance have been clarified in the first part, I would like to address the question of how good text for a website is created. With every search query on Google, every visit to a website and every click on Amazon, the visitor is pursuing a goal or […]
To the right content – Part 1 – Overview
A beautiful website without content is dead. Templates and inspiration for websites are a dime a dozen. A web designer can design a beautiful template: perfectly matching titles, beautiful matching photos and the appropriate text for everything. At first glance, these templates already look finished. However, a closer look reveals the following text: \”Lorem […]
what is https and why is it important
To get straight to the point: httpS has to do with security and, more recently, with marketing. In this post I briefly explain why https is not only important for banks but for every website operator. What does https mean? HTTPS stands for Hypertext Transfer Protocol Secure and is an encrypted connection between a web […]
What does \”agile\” mean?
If you’re a software enthusiast, you’ve probably already come across the term ‘agile’. Anyone who goes through life with their eyes and ears open is sure to have heard the term. To explain this term comprehensively and conclusively would require the writing of entire volumes of books. I’ll try it in a few words. […]
What is open source software?
Literally translated “open source”. Source refers to the program code of a software, as the basis for all programs. Open source software can therefore be viewed by anyone. Figuratively speaking: The restaurant that publishes its recipes or the magician who reveals his tricks. Example Android. Anyone can view the program code (source code) of […]
Your own online strategy – Part 2
Once the current situation has been determined, it is important to define the goal, the path to the goal (the strategy) and the appropriate metrics.
Your own online strategy – Part 1
Simply launching your own website, Facebook page or YouTube channel may be fun and interesting and perfectly ok if you’re doing it for yourself, but it should be planned if it’s your company. Fun or not, in the end it should support your business and be more than just fun. Strategy always […]
Business entry on Google Maps
These forms of content make your page more attractive
The About Us page, the contact form and the description of the services/products are simple and self-explanatory. But what now? Google loves content. The more good content you have, the better your ranking in Google will be. Here are a few ideas of what other types of content you can include on your site. […]
